25 08 2022
Importance of translation services in the global IT sector
Tech companies grow faster than other enterprises. But that pace comes from a lot of support that a tech company gets from its IT translation services provider.
Growth in any business happens when the enterprise first captures the national market and then moves on to expand its operations in the international market.
In both cases, tech companies need to make sure that their product descriptions, service descriptions and online portals such as their official website have multiple versions. It is the only result-oriented strategy that can help a tech company to expand nationally in a diversified nation like India or cater to its international audience.
With the help of website translation services and software translation services, a tech company can effectively deal with its multilingual customer base.
Well, according to the opinion of the CTO of a revered company associated with rendering quality assured translation services in Mumbai, with the help of IT translation services, CTOs of tech companies can easily overcome –
- Cultural and
- Geographic challenges that plague national as well as global business expansion plans.
Other reasons why tech companies need translation services –
It helps an enterprise to gain recognition quickly
IT translation service providers can help tech companies quickly gain recognition in the eyes of their national and international clients.
It helps a tech company to become a trustworthy entity
With the help of IT translation, tech companies can quickly gain the trust of their national and international clients. Furthermore, building long-term rapport is also easy when the CTO of a tech company ensures that all their products, services and online portals are translated by a revered IT translation company.
It helps to ensure the success of new products and services
The success of a new product or service, especially in the national or international market depends on how well it has been altered at its core to meet the unique requirements of its intended target market segment. With IT translation services, tech companies can ensure that their products and services are efficiently communicating with prospective clients thereby creating longstanding connections in the process.
It can help the tech company to shield itself from penalties, lawsuits and boycotts
There could be instances that the name of an app or its logo meant for international release hurts the socio-political and religious sentiments of the intended target market segment.
Now, it is not at all practical for a tech company to go back to their brainstorming days and come up with a brand new product. To come out of this predicament, the best step that the CTO of the tech company can do is to hire an IT translation service provider and ask them to alter the logo, name and all related aspects of the app in a bid to reposition and re-launch the same in the intended target market segment.
The result is simple – the tech company is shielded from potential backlash from its target audience, lawsuits/penalties from religious sects or the government. At the same time, since the tech company is simply repackaging a finished product, it can make profits from it and that too without losing a boatload of money in the process as IT translation as well as localization services are available at reasonable rates.
Looking for reliable, quality assured IT translation services?
We can help!
Well, for starters, we have an NISC-CRISIL SE3B rating. Our agency is DIN EN 15038 and ISO 9001:2008 certified.
Furthermore, we are a longstanding member of –
- American Translation Association
- International Federation of Translators and
- Indian Translators Association.
And, we have been in the sector for more than 30 years!
Well, call us at +91-7353949200 or send an email to email@example.com.