15 04 2019
How Can Website Translation Grow Your Business?
We live in a time where our first instinct is to turn to the web whenever we would want to buy something. We either perform an online search of the brand or directly visit the company’s website.
What do you think happens when the potential customer ends up on a site that they can’t understand because it’s in a different language? Do they navigate the website or do they give up and find something else? We all know the answer.
Therefore, any business who wants to remain competitive should have a website that is ready to welcome a global market. After all, your potential customers could be from anywhere in the world and without the ability to communicate with them through your website, you lose their interest.
A website is mainly used to market a product, service or business — and professional website translation can significantly expand a company’s audience. Since a website serves as the first point of contact with a customer, it’s paramount that the site accurately conveys the message that you intend to present.
Here are some benefits of making your website available in multiple languages:
1. Improve Brand Awareness
Website translation and localization can only increase your level of credibility, and trust in your brand. Your global reputation will be enhanced and that’s something that no company should ignore.
By limiting your website to one language, you’re also limiting exposure that your company can receive. When your site is available in multiple languages, you attract the attention of an international audience. You will also be recognised as a global brand which elevates your status and improves your reputation. Consumers tend to trust global brands more than the ones that are known locally.
2. Localize Your Message for New Markets
If you’re serious about growing internationally, website localization is a must. The opportunities for ROI can be endless. To achieve long term success, you need to introduce your brand to new markets. As more and more people search products, businesses, and services online, that fulfil their needs, it’s important to have a website that is accessible to as many people as possible.
Nelson Mandela once said: ‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language that goes to his heart.’ Thus, start to make an emotional connection with your global audience and offer them a customized user experience on your website.
Professional website translation services can help expand your customer base and generate greater brand recognition.
3. Gain A Competitive Edge
If your competitors haven’t thought about translating their website yet, you’re one step ahead and can differentiate your business from theirs by opting website translation service. Reach 75% of customers who haven’t managed to view your content before somebody else does!
Translating your website into other languages will increase your customer base globally and will make your business grow.This will also give you a competitive advantage over your competitors.
4. Better Conversion Rates
Website translation can increase the conversion rate as it helps to boost the revenue. According to the Common Sense Advisory in 2014, 72% of internet users are more likely to buy products if the information is available in their native language. Therefore, creating a multilingual website will give your business a wide exposure.
When potential consumers find the information they need from your site, they’re more likely to convert from prospects into paying customers.
5. Perform Better in Online Searches
Majority of the people use their native language when they perform their searches online. We’re not saying that your website should be localized in 50 or 60 + languages, but it should at least be available in the major languages around the world or at least the ones that are significant to your company.
Most people who are bilingual will often speak one major language and one or two others that aren’t so common. Surprisingly to many, English is not always one of those main languages that many bilingual people speak.
The benefit? It’s great for your SEO and your visitors will come back on a regular basis. This will make you perform better in online searches.
Website translation services can therefore benefit your business in great ways. So, without giving much thought on this, opt for these services to skyrocket your business right now. Shakti Enterprise is the most sought after name in the translation industry which provides professional translation services of high quality. They are in the industry from 30 + years having expert translators to take care of the assigned work in a smooth way.