1 09 2023

ChatGPT was launched back in November of 2022 by OpenAI. In a short time, the technology attained viral popularity across the globe and if the current trends hold, it is evident that ChatGPT is here to stay.

So what exactly is ChatGPT?

Well, for the uninitiated, as per the leading quality assurance expert of a revered translation company, ChatGPT stands for Chat Generative Pre-Trainer Transformer. In simple words, ChatGPT is an AI-backed chatbot that can come up with instantaneous detailed human-like answers to relatively complex queries typed in by users.

Does this mean that this technology will be replacing all kinds of linguists, copywriters, and digital creative content writers?

No, not at all!

Why ChatGPT won’t be able to replace human linguists for the foreseeable future?

As per the professional opinion of a veteran linguist associated with a revered translation agency, ChatGPT simply doesn’t have the capabilities to form sensible answers for complex queries typed in by users who are looking for answers relevant to the legal and healthcare sectors. Hence, brands and businesses associated with the legal and healthcare sector that rely on ChatGPT for their translation, localization and transcreation requirements may be opening up their enterprises to a torrent of legal as well as financial repercussions.

Secondly, agencies associated with the translation and localization industry that have made a name for themselves have done so with the help of their quality-assured services and their proprietary privacy policies that protect the interests of clients. Since ChatGPT is an open-source technology, the code of the technology can be altered by anyone who has the skills to do so. In simple words, brands using ChatGPT for their copywriting, translation, localization and transcreation projects are simply opening up digital doors for cybercriminals.

ChatGPT – Not the solution or a problem but a mere tool for the translation industry!

For the time being, ChatGPT can be used as a mere tool in the translation industry.

How?

• Well, translation agencies can use ChatGPT to produce the draft of a translation, localization or transcreation project. From thereon, the project should be handed over to human linguists. The outcome of this step is that the project would be completed quickly without compromising on quality.
• ChatGPT can also be used to make short and long versions of an already piece of localized and translated content. The resulting pieces of content should then be subjected to human quality control protocols in a bid to ensure that the content is free from stupid AI-based linguistic, grammatical and contextual mistakes.

Always rely on human linguists for all your translation requirements

ChatGPT is an AI-backed advanced chatbot that is capable of merely mimicking human-like conversations. The technology is in its nascent stage and is hardly capable of ‘replacing’ human linguists. Hence, no matter what the makers of ChatGPT claim, businesses and brand managers should not rely on AI-backed tools for their translation and localization projects. For the best results, entrepreneurs need to rely on human linguists associated with leading language service providers like Shakti Enterprise – an agency that has been addressing the localization and translation requirements of its Indian and foreign clients for more than 35 years. The translation and localization agency has a strong presence in India’s tier-1 cities like Mumbai, Pune, Bangalore, Hyderabad and Delhi. Furthermore, the agency is ISO 9001:2015 certified and DIN EN 15308 certified. Furthermore, Shakti Enterprise also has a CRISIL credit rating of SE 3B. The agency is also a corporate member of the American Translators Association, the International Federation of Translators, and the Indian Translators Association. For more details, please contact Shakti Enterprise today.

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