Twitter Inc. has redesigned its website to help users personalize their content in seven Indian languages. They seek to improve user experience to make it consistent with the mobile app. Their main aim is to help users in accessing the website quickly over basic data connections.
In India, it will be available in Hindi, Gujarati, Marathi, Urdu, Tamil, Bengali and Kannada. Twitter has improved translation on the new site to encourage more conversations across languages.
Patrick Traughber, a Senior Product Manager of Twitter, said that they want Indians to find tweets which match their diverse interest. They also wish to see all the people staying connected to content in their language.
Jesar Shah, a Product Manager of Twitter, said that their main goal is to make the user experience more consistent with Twitter on mobile. When people use Twitter on their laptops or other devices, they want to make sure of a consistent experience.