14 11 2017
How Language Translation is breaking the Business Boundaries?
In today’s global business market, interpretation or language translation has become important and is an essential tool that breaks the business barriers. Business growth takes place when it has been effectively marketed across the boundaries. Be it in the English speaking country or non-English speaking country, it is accepted if fulfills the need of the respective client or customers. In fact, it is regarded as the effectual way of promoting the product. But if you’re promoting the brand in the non-English speaking country, you need an effective languages translation services, helping your brand to get promoted in the respective foreign languages.
Approx., 375 million people speak English worldwide and more than 50 countries have English their first language. But what about countries where English is the second language? Here the translation comes to the play. Whether you’re promoting through website localization or by meeting personally with the business people, communicating through a medium in a non-English speaking country requires professional translation service.
If we take an example of India itself, there are many cities and states where people still are not close to English language and prefer local language. So here Indian language translation services would provide complete support in decoding the language for the respective crowd. This is how translation helps a business to reach more and more audience.
Let us now see how translation is breaking the language barrier for business:
- Easy to Reach Non-English Speaking Audience:
Though the English are commonly spoken language across the globe, still it lacks the reach in some countries. Countries like UK, Germany, China, and others, there are a significant number of people speaking foreign languages. So the business module has to connect with the respective audience.
- Native Language- First Preference:
Apart from taking your business to English speaking countries, it is essential to reach out the second-language speakers. Business people belonging to these second-language countries prefer a native language because they connect with the product easily. According to the study from Common Sense Advisory, 75% of customers prefer buying products in their native language. Similarly, a study by Indian market research company JuxtConsult, 3 quarters of Indian consumers prefers reading the content in their first language, especially those belonging to towns or villages.
- Helps in Building Relationship:
One of the ingredients of a successful business is to connect well with the target. If your business is spreading its wing to another country, you need to ensure it connects well with the audience, and one way is by marketing through local language. It can be either by website or advertisement. A professional languages translation service carrying a thorough understanding of the respective lingo will certainly help in building a reputation for your brand.
Many Indian business tycoons have reached a global market, irrespective of the culture and language. Investment in these countries has been successful and one of the major reasons is adapting to foreign languages. Many FMCG products are not limited to the local market but have connected well with native states of India. However, here a professional Indian language translator is essential to be hired. This would certainly allow the marketing team to push the product to the respective crowd.
What makes Translation an optimal choice?
- Language translation can help in passing the brand message in the original essence
- Helps in adapting both online and offline version of resource and marketing document for better understanding
- Makes marketing and promotion is much handy
Connecting to Global Economy:
One of the reasons language translation services are in demand is because it connects globally. Interpretation and translation play a vital role and decodes the key for profit in the international market. So if you’ve successfully made your product reach to the local ground using Indian languages translation services, then it’s time to move globally.
Spreading of Ideas and Information:
A translation service which is impeccable in foreign languages can easily help in spreading ideas and information to the respective market. For example:
- Translation helps sports team to overcome the language barriers during the visit for the game
- Many holy books and novels are translated into languages of the respective land. This allows more and more readers get the translated version of their favorite book
- IT services can reach global clients by having a translated version of their website helping to conduct business
Localization and Globalization both are an essential part of a business to spread its market. A product that can interact with your target audience will successfully land on the marketing shelf. However, a precise and quality language translation is required, and this is where Shakti Enterprise comes to the role.
Shakti Enterprise translation services in Delhi India is one of the leading Indian languages translation services in Mumbai offering Indian language translation and foreign language translation. Being a professional translation, localisation, and Interpretation services provider, the service has been serving local and global clients. From technical to non-technical document translation, Shakti Enterprise ensures to be the best languages translation services in the market.