6 09 2016
Everybody is talking about GST. The common man seems to be not aware of its implication as it is not clear whether it will benefit after its implementation from April 1, 2017. So what is GST? I asked some of my professional friends. Some said “It is General Sales Tax with some reforms.” Others […]
12 08 2016
India is a land of diverse cultures and languages. Although English is understood, it cannot connect with the common man. There is no doubt that translation from English to local languages plays a crucial role for effective reach. The question is… How many languages to translate? Hindi is a must to cover the Northern Belt. […]
6 04 2016
For Indian companies, given the optimism and mood, it is now the right time to launch a full scale global communication to succeed and grow in global market. One of the first steps is globalization of product and services for International market. The next step is to localize the website in the language of the […]
15 03 2016
You know how many languages exist in the world? Today about 7,000 languages in the world, of which 2,200 of them are in Asia. It is further estimated that 231 languages have completely extinct. You know what the world’s population today? Over 7 billion! If the world were perfectly symmetrical, each of the 7,000 languages […]
16 02 2016
Do you know? Only 27% of the total internet users are native English speakers and the percentage is coming down year on year. Chinese will soon overtake English in terms of number of Internet users More than 70% of total internet users can be effectively reached just by adding to your English website 7 languages […]
22 01 2016
According to Forrester Research, “there is three times more likely to get people to buy products in their own language sites.” According to Anderson Consulting, “Companies must adapt their websites to the language, culture and monetary units of the country or risk losing customers.” The location of the web pages is an issue that should […]
25 11 2015
We have provided website localization in Indian and foreign languages to some of our clients like TATA Group, Aditya Birla Group, BSNL, Hero Motors, India Tourism, Kerala Tourism, Symtrax, Rolta, and many more. Why Website Localization? Worldwide Internet users are growing at a faster pace in Non-English nations and they can be only reached in […]
14 08 2015
We are a nation of different religion, different cultures, and different languages uniquely tied together as Indians. Freedom is our birthright and we all come together forgetting all our differences to protect our Nation from any sorts of threats to Freedom. So what is that, that unites India? Where is the common link? I think […]
30 07 2015
1) Know your audience Knowing your audience is critical before you start developing content. It is very easy to prepare the target profile simply by analyzing the market and the buying pattern. What is important is to understand their “Reason to buy” and their “Satisfaction level”. The insight you get out of this exercise is […]
11 06 2015
The advent of globalization has triggered the need for companies to ensure that their software is able to “communicate” properly to its users, regardless of language or location. Software localization does just this. Rather than translate the original language of the interface on the target market, you also have to contextualize the nuances of cultural […]
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